Spotting the Chances Presented by Social Media
We are living in the era of social media, with an estimated half of the global population being on the various platforms available. In effect, these platforms have provided us with limitless opportunities to reach out to one another and improve our socio-economic wellbeing. One of the greatest influences of social media is on businesses. These platforms have redefined how we do business and how businesses attend to the needs of their clients.
Social media’s influence in the business world cannot be ignored. Recent research has shown that 92% of marketers consider social media as integral to the success of their businesses. In addition, 80% of marketers place premium value on the use of social media for driving traffic to their websites.
Social media has therefore become an indispensable tool for reaching out to customers and building brands. In addition, these platforms have provided an excellent avenue for issuing prompt responses to customer queries and getting their feedback/responses.
Growing your social media presence to propel your business higher requires a strategic approach and putting in effort. Knowing how to use social media to draw attention to your business is key to running a successful business online.
It is now quite easy for customers to find the products and services they want, by simply searching for them on social media. The more people talk positively about your brand, the more likely you are to succeed. Conversely, negative talk about your product or service can bring irreparable damage to your business.
With platforms such as Facebook, Twitter, Instagram and YouTube, you are sure that each of your publications will get exposure to hundreds, thousands and possibly millions of people. However, much more effort is required to convert that level of exposure to actual traffic for your business.
In addition to publishing the information on your social media posts, you need to go the extra mile to create traction for your business to get noticed. You need to be consistent in your participation in different discussion forums, contribute to chats and show genuine interest in other businesses.
Facebook is a great place to start, especially if you are a newbie and you want to test the waters first. The platform’s 1.3 billion active daily users and its widespread global reach are a guarantee that you stand a good chance of getting your business seen. Facebook has a user-friendly interface, with options to participate in discussions in group setups, hit the like button, comment, share your posts, among other functions that can help you reach the mass market.
With consistent and proper marketing, you can establish links with your clients and they can also give you insights on how to improve your business. You can also stealthily follow conversations to know what people are saying about your business. You can also track what your competitors are up to and stay in the loop about the best trends in the market.
In all this, remember that your presence and attention to customers are critically important to the success of your business. Any lapses on your side may be interpreted by clients to mean that you are disinterested in attending to their needs. In a world where options are always available, you could easily lose out to your competitors if they spot weaknesses in your marketing strategy.
One of the key strengths of social media marketing is that it links your business to millions of people at a fraction of the cost you would incur on mainstream print and electronic media. Social media marketing tools can also be programmed to target specific demographic groups and even narrow down on the specific geographical locations you are targeting. This enables you to customize your marketing messages based on the needs of your audience.
All types of businesses, large and small, are investing in social media marketing. It is therefore time for you to claim your share of the market by joining the fray.