When it comes to getting the word out about your solutions, you have a lot of options for content publishing, from white papers to case studies to eBooks. Each has its benefits and drawbacks, and each can work to deliver your goals and objectives if you take the time to understand them. White Papers Businesses use white papers to engage with their audience and industries by teaching new information using a lot of facts and figures to influence the audience. White papers are valuable educational materials that can be used internally and externally and work in both businesses to business [...]